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Image: Edgard Hörz |
How many Chinese brands do this group of people know? Are they familiar with the quality of local products? Build awareness for your company, products and services. Houses or flats, home furnishings, kitchens, presents and gifts for the family, entertainment, clubbing, dining and travelling. They need it all.
From the start page, through seven logical columns, each with seven categories and many subcategories, banners and intro boxes can be utilised to navigate users to their goal. A highly flexibility system supports individual adaption of budgets and media plans. High visibility and focus assist partners and advertisers to push their message home.
AmazingBeijing, a local English language website.
Advertorial.
Advertorials form the basis of the website system. These build awareness for companies, products and services. Foreigners have a grasp of global brands and those from their home country. Chinese national brands firms and local institutions are mostly unknown.
Copy can be supplied by advertisers or written by AmazingBeijing. The style of writing varies across the site, advertorials are lightly written, motivating and purposeful. Through the use of timed inserts, news and activities are kept up to date, a guarantee for lively interaction.
All articles offer an external link.
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Introbox.
Professionals considering taking a position in the region require solid information on the location to help make their decision. AmazingBeiging helps to promote the location and inform.
Finding advertisers in the region is priority. Finding them on AmazingBeijing is facilitated by the use of an introbox. Introboxes can be booked on other pages within the website.
All introboxes have a link to the advertorial.
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Wide Skyscraper Banner.
Following current advertising principles, every article on the website can benefit from and be supported by a relevant advert to maintain image values and corporate design principles.
Logical and aesthetically clean, a high-level user interface design, UID, ensures ease of use and guides users to specific informational pages. Banners can be booked on other pages within the website.
All banners have a link.
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